I am excited to be participating in the 2023 Wolf Conference on “Temporal Mediations in Digital Capitalism” on February 11 at the University of Pennsylvania. I am grateful to Chenshu Zhou for the invitation.
My talk is titled “On the Temporal Technics of Metabolic Capitalism”:
In this presentation, I hope to uncover the temporal dynamics of an emerging system of metabolic capitalism. This system takes aim at embodied and environmental exchanges, including organic processes such as heart rate, brainwave activity, and eye movement, targeting the body as both a resource to be mined and an object to be shaped. Wearables such as the Apple Watch, smart exercise machines like the Peloton or Mirror workout systems, and consumer-grade EEG devices marketed to help improve attention or to assist with mindfulness or meditation—all of these institute a system of “training” that aims to discipline the user’s bodymind and make it more productive. Unlike earlier disciplinary regimes, however, this newer one situates screens and other interfaces as the site of interactive real-time feedback between metabolic processes and subjective and social efforts to transform them. Accordingly, these apparatuses operationalize a temporality that undercuts the threshold of subjective perception, intervening directly in the prepersonal time of embodiment itself, thus enlisting users in an experiment with metabolic and phenomenological time that has far-reaching consequences for our embodied and social existences. (It goes without saying that corporations will extract value from the experiment regardless of its success or failure, however such outcomes might be defined.)
From a media-theoretical perspective, the new interventions mark a significant update from the past-oriented or memorial functions of recording technologies like the cinema as well as the “ontology of liveness” or presence attaching to television; in their place, post-cinematic technologies such as those discussed here are future-oriented or protentional, and they therefore participate in a potential pre-formatting of subjectivity and embodiment. In political economic terms, these technologies therefore also mark an important update in the organization of social materiality itself; that is, they shift from what Sartre in his late, Marxist work identified as the “practico-inert” (in light of the way that commodities and other forms of “worked matter” store past human praxis while condensing it into inert objective form), to a futural technics of what I call the “practico-alert”—where proactively surveillant technologies intervene more directly in subjectivation processes and put us, like the new machines, in a constant state of alert. Finally, whereas Sartre’s practico-inert organized social structures around itself (Sartre’s class-oriented formation of the “seriality,” for example, which Iris Marion Young takes as the basis for thinking gender as a socially enforced typification process), these new futural technologies must be interrogated also in terms of their social agencies as important vectors of typification (racialization, gendering, and dis/abling, among others) and futural or preemptive interpellation.
Further info about the conference, including the complete line-up of speakers and abstracts can be found here.
