A Maussian Bargain: The Give and Take of the Personal Data Economy — Marion Fourcade at Digital Aesthetics Workshop

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We are pleased to announce the first Digital Aesthetics Workshop event for the Spring quarter – on Tuesday, April 23rd with Marion Fourcade, Professor of Sociology at UC-Berkeley. She will be discussing Marcel Mauss, data circulation, and how to describe the strange new market our information is sold on.

“A Maussian Bargain: the Give and Take of the Personal Data Economy”

Primitive accumulation in the digital economy – in other words, the appropriation of new kinds of data about people, organizations, and things and their transformation into a form of capital – has often been described, following David Harvey, as a process of “accumulation of dispossession.” Yet how can we reconcile this argument with the fact that enrollment into digital systems often takes place in a much more benign fashion, for instance by signing up for a “free” service, or by responding to a “friend’s” invitation? Daniel Kluttz (UC Berkeley) and I draw on interviews with the designers and builders of digital systems to document the technical, political, economic and cultural conditions of the circulation of personal data. We rely on anthropological theory, specifically Marcel Mauss’s classic essay on The Gift, to conceptualize the role of non-market exchange and reciprocity in the origins of what Zuboff (2019) calls “surveillance capitalism.”

Marion Fourcade is Professor of Sociology at UC Berkeley. She received her PhD from Harvard University in 2000 and is an alumni of the Ecole Normale Supérieure in Paris, France. A comparative sociologist by training and taste, she has analyzed in her work national variations in neoliberal transitions, political mores, valuation cultures, and economic knowledge. Ongoing collaborative research with Kieran Healy looks at the rise, consolidation and social consequences of new classificatory regimes powered by digital data and algorithms. Other current projects include the microsociology of courtroom exchanges (with Roi Livne); stratification processes in the social sciences (with Etienne Ollion); and the politics of wine classification and taste in France and the United States (with Rebecca Elliott and Olivier Jacquet). Professor Fourcade’s work has appeared in American Journal of Sociology, American Sociological Review, Theory and Society, Socio-Economic Review, American Behavioral Scientist, Annual Review of Sociology, Journal of Economic Perspectives and other outlets. She is a recipient of the Lewis Coser award for theoretical agenda setting, the American Sociological Association’s Distinguished Book Award and the Ludwik Fleck prize for outstanding book in the area of science and technology studies (Society for the Social Studies of Science). Website: www.marionfourcade.org.

COMING UP in the Digital Aesthetics Workshop:

May 14th + 15th: Colloquium

May 28th: Miyako Inoue

Desktop Horror: Screening Fear/Fearing Screens — JFK Institute, Freie Universität Berlin

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On June 26, 2019, I’ll be giving a talk titled “Desktop Horror: Screening Fear/Fearing Screens” at the Culture/Literature Research Colloquium at the JFK Institute for North American Studies, Freie Universität Berlin. Thanks to Frank Kelleter, Alexander Starre, and everyone else involved for inviting me and making this happen!

Images of Discorrelation — MECS/CDC, Leuphana University Lüneburg

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On July 3, 2019, I will be giving a talk titled “Images of Discorrelation” at the Center for Digital Cultures/Institute for Advanced Studies on Media Cultures of Computer Simulation at the Leuphana University in Lüneburg, Germany, in the context of a research fellowship I’ll be doing there this summer. Thanks to Florian Hoof, Claus Pias, and everyone at CDC/MECS for making this happen!

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The Horror of Discorrelation—Kristiansand, Norway

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This week, thanks to a kind invitation from Julia Leyda, I have been in Trondheim, Norway, where I’ve led two workshops on videographic scholarship and pedagogy with Kathleen Loock and, today, gave a talk on “Screen Time.” Tomorrow, March 29, 2019, I will head down south, where I will be speaking on “The Horror of Discorrelation” at University of Agder in Kristiansand, Norway. Thanks to Ahmet Gürata for inviting me!

Talks and Events in Norway, March 2019

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In the week of March 25 – 29, 2019, I will be giving several talks and workshops in Norway — first at the Deapartment of Art And Media Studies at the Norwegian University of Science and Technology in Trondheim, and then at the Department of Nordic and Media Studies at the University of Agder in Kristiansand.

First, in Trondheim, on March 26 and 27, I will be participating on two workshops on videographic pedagogy and scholarship with Kathleen Loock.

Then, on March 28, also in Trondheim, I’ll be presenting work from my book project Discorrelated Images.

Finally, on March 29, in Kristiansand, I’ll be giving a talk on contemporary horror, also under the perspective of discorrelation.

Thanks to Julia Leyda for inviting me to Trondheim, and to Ahmet Gürata for the invitation to Kristiansand!

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Can Computers Create Meaning? — N. Katherine Hayles at Digital Aesthetics Workshop

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Coming up in a few weeks: N. Katherine Hayles will be joining the Digital Aesthetics Workshop to present some of her latest research. This session will take place in the Humanities Center Board Room, on Tues. Feb 12, from 5-7 PM. Her event is entitled Can Computers Create Meaning? A Cyber-Bio-Semiotic Perspective.

We anticipate a full event, so you must RSVP to this google form link. We will circulate Hayles’s paper, which she will briefly introduce and then invite conversation around it. Here is her abstract:

Can Computers Create Meaning? A Cyber-Bio-Semiotic Perspective

N. Katherine Hayles

One of the promising areas to understand how computers cognize is biosemiotics, a field that draws on C. S. Peirce’s semiotics to argue that all living organisms generate and understand meanings appropriate to their contexts, even plants and unicellular organisms.  Although these approaches by such theorists as Jesper Hoffmeyer, Wendy Wheeler, and Terrence Deacon have considerable explanatory power, they share a common blind spot in arguing that such signifying capabilities apply only to living organisms, not computers.  However, many of their objections to networked and programmed machines creating, disseminating and understanding meanings become moot if the relevant unit is considered to be human plus computer rather than either alone.  The human species, this paper will argue, is in the midst of entering into a deep symbiosis with computational media. Still incomplete, this symbiosis is akin to endosymbiosis, where previously independently living organisms unite into a single entity, as happened for example with the absorption of mitochondria by eukaryotic cells.  The paper will conclude by exploring the implications of this symbiosis-in-progress.

Video: Desktop Horror at Merz-Akademie Stuttgart

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On December 18, 2018, I gave a talk titled “Desktop Horror” at the Merz-Akademie in Stuttgart. The talk was live-streamed, and a video is now available on the Merz-Akademie website. Thanks again to Kevin B. Lee for the kind invitation, and to his students Jasmin Rahman and Nik König for the entertaining intro video, which you’ll see at the beginning of the video. (Note that there are some sound problems — fittingly, audio glitches and feedback — at the beginning of my talk, but they clear up after about three minutes.)

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Skin in the Game: Greymarket Gambling in the Virtual Economies of Counter-Strike — Stephanie Boluk and Patrick LeMieux at Digital Aesthetics Workshop

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Next Monday (January 14, 2018), we will be joined at the Digital Aesthetics Workshop by Stephanie Boluk & Patrick LeMieux. They are coming to us from UC-Davis, where Stephanie is Associate Professor of English and of Cinema and Digital Media, and where Patrick is Assistant Professor of Cinema and Digital Media. Boluk & LeMieux are scholars, critics, and artists who work largely around videogames and digital art. Their book Metagaming (Minnesota, 2017) wrenches open the ‘texts’ of videogames to consider them as tools, materials, platforms, and stages for all sorts of new social practices – it is easily one of the best works in game studies yet published. They have also co-created several critical games of their own that you can easily run on your laptop.

On Monday, they will be sharing in-progress material from their next book project, Money Games. Join us on Monday, January 14, 2018 (5-7pm in the Roble Arts Gym Lounge), and RSVP if you can! There will not be pre-circulated reading, though their games are recommended.

Here is the blurb for the event:

In 1987, a pyramid scheme called the “Plane Game” funneled hundreds of thousands of dollars from the pockets of “passengers,” landing at least six of the game’s “pilots” in jail. In 2018, more ubiquitous moneygames are played with smaller stakes across far wider fields. From the Valve Corporation’s Flatland to grey market gambling with Counter-Strike gun skins, this talk will move from from the Steam Workshop to the Steam Marketplace to series of third-party websites that explore the way in which money operates as a game mechanics and how game mechanics have come to operate as money. Although strict distinctions are made between gambling and gaming in both US law as well as 20th century philosophies of games and play, these terms’ etymological roots are tightly wound. In a post-2008 age of precarity, the wage has once again become a wager. In 2012, Alex Galloway proclaimed “we are all goldfarmers,” but gun skins and skin gambling represent an even more complex and complete financialization in that players have moved from one mode in which labour time is exchanged for a clear wage (even if it’s grinding in World of Warcraft) to one in which labour time itself becomes a wager. Ultimately skins are not simply texture files that wrap around the polygonal geometry of virtual weapons. Instead, they are objects of affinity and status, digital cash and casino chips, and a gun skins’ procedurally generated pattern, determined by a 9-digit floating point number selected upon unboxing, is more cryptocurrency than art asset. In this talk we follow the money, the skin, the flow, and the flight of new “plane games” as metagames become moneygames.

Talks & Events: Switzerland/Germany, December 2018

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This coming week, I will be heading out to Europe for a series of talks and events in Switzerland and Germany, where I will be presenting work related to my forthcoming book Discorrelated Images as well as videographic scholarship (including the recent Videographic Frankenstein exhibition).

Here is a list of talks/events: