Category: Talks

Andreas Jahn-Sudmann, “Independent Games and the Cultural Logic of Distinction”

Abstract for Andreas Jahn-Sudmann’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Desperately Seeking the Mainstream. Independent Games and the Cultural Logic of Distinction

Andreas Jahn-Sudmann (Media Studies, Göttingen)

For decades, the label “independent” has been associated with a form and practice of film that evidently seeks to distance itself from Hollywood as the epitome of the cultural mainstream. At the same time, a closer look at the history of American cinema reveals that independent films never just represented a radical alternative to Hollywood cinema; au contraire. In fact, one can argue that especially the success of many contemporary American indie films results from their ability to combine and balance the logic of the popular (accessibility, intelligibility, coherency) with the logic of radical distinction and anti-conventionality, thus shaping the values and forms of “edginess” and “hipness” that have become so central for our postmodern culture.

In my contribution, I would like to show how, since the 1990s, designers and producers of digital games have taken note of American independent film’s popularity, presence, and cultural capital, and how indie films serve as a cultural model and reflective agency for the evolving independent games movement. Comparing these two cultural spheres, their similarities are as interesting as their differences. While in the world of digital games the independent label is also closely connected to the ideas and rhetorics of (autonomous) creativity and innovation, I would argue that, distinguished from film culture, contemporary independent games still lack a formal logic of opposition that could be understood as challenging the forms and practices of mainstream games.

Florian Groß, “‘Quality TV’ and ‘Graphic Novel’: What’s in a Name?”

Abstract for Florian Groß’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

‘Quality TV’ and ‘Graphic Novel’: What’s in a Name?

Florian Groß (American Studies, Hannover)

The terms Quality TV and Graphic Novel have become almost synonymous with a broad revaluation of television and comics, two media that have traditionally been related exclusively to popular, even mass, culture. And yet, both terms are less about a democratization of taste than about new forms of cultural distinction. Reminiscent of, though by no means identical with, historical processes of cultural distinction, both Quality TV and Graphic Novel refer to a certain subset of texts with higher aesthetic value and emphasize the role of creativity and education in their production as well as reception. Given the media to which these two categories of cultural distinction are applied and the timeframe in which they have developed, it is necessary to come to terms with their specific forms of distinction, which can no longer be read along the lines of high/low culture, but rather as embedded processes of an ever-expanding popular culture that ultimately have to be considered on their own.

Through an analysis of the terms Quality TV and Graphic Novel with respect to collaborative and individual authorship/production, seriality, and media convergence, this talk attempts to highlight the specific cultural work performed by the terms and thus shed light on related intra-/intermedial developments. Furthermore, it will explore their instrumentality in redefining television and comics, as well as media culture in general, in times of a rapidly changing media landscape.

Christina Meyer, “Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics”

Abstract for Christina Meyer’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Popular Visions of War, Gender, and Nation in [High]-Art-Advertising-Comics: Reading Nell Brinkley’s Newspaper Romance Serials

Christina Meyer (American Studies, Osnabrück)

This paper will engage with the female newspaper illustrator, artist, and writer Nell Brinkley (1886-1944). It will focus on her graphic serials, asking how they locate themselves in the discourse of gendered mass culture and how, while drawing on conventions of sentimental fiction and the conventionalized cliffhanger continuity of nineteenth-century serialized narratives, they defy the ideology of feminine domesticity mediated, for example, in the visual language of the well-known and popular Gibson Girl illustrations by Charles Dana Gibson.

Looking at Nell Brinkley’s serialized First World War saga “Golden-Eyes and Her Hero, Bill” (1918-1919) and situating it within the wider socio-historical context, this paper seeks to trace the intersections of the following discourses: patriotism, female identity, and representation in the battles over standards of taste in art and advertising and modern nation swirling around Brinkley’s popular success. It will further be argued that these and Brinkley’s other pages exemplify the cross-infiltrations of cultural forms (e.g. vaudeville, film, advertisement, poster art); in the debate about women’s social and political roles that took place across a range of media, Brinkley’s romance serials interact with, negotiate, and re-mediate, the widely disseminated images of (at times allegorical) female figures of the era. An analysis of Brinkley’s “serial queen heroines” (Lambert, 2009: 6) reveals not only the changing attitudes about the roles available to women during the 1910s and 1920s; it also allows for new insights into the interconnection between sentimental themes, commercial success and the economic context of (cultural) consumption in the first two decades of the twentieth century.

Shane Denson, “Lady Gaga’s Mainstream Queer”

[UPDATE: a revised version of this paper was presented at the “Nonhuman Turn” conference in Milwaukee, May 2012. A screencast video of the complete presentation is available here: Object-Oriented Gaga.]

Abstract for Shane Denson’s talk at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Lady Gaga’s Mainstream Queer: A Serial Media Remix

Shane Denson (American Studies, Hannover)

In this paper, I propose looking at Lady Gaga as a “serial figure”—as a persona that, not unlike Batman, Frankenstein, Dracula, or Tarzan, is serially instantiated across a variety of media, repeatedly restaged and remixed through an interplay of repetition and variation, thus embodying seriality as a plurimedial interface between trajectories of continuity and discontinuity. As was the case with classic serial figures, whose liminal, double, or secret identities broker traffic between disparate—diegetic and extradiegetic, i.e. medial—times and spaces, so too does Lady Gaga articulate together various media (music, video, fashion, social media) and various sociocultural spheres, values, and identifications (mainstream, alternative, kitsch, pop/art, straight, queer). In this sense, Gaga may be seen to follow in the line of Elvis, David Bowie, and Madonna, among others. Setting these stars in relation to iconic fictional characters shaped by their many transitions between literature, film, radio, television, and digital media promises to shed light on the changing medial contours of contemporary popularity. Serial figures define a nexus of seriality and mediality, and by straddling the divide between medial “inside” and “outside” (e.g. between diegesis and framing medium, fiction and the “real world”), they are able to track media transformations over time and offer up images of the interconnected processes of medial and cultural change. This ability is grounded, then, in the inherent “queerness” of serial figures, which Lady Gaga transforms from a medial condition into an explicit ideology, one which sits uneasily between the mainstream and the exceptional. As a serial figure, I propose, Lady Gaga may be an image of our contemporary convergence culture itself.

Lynn Spigel, “Designer TV”

Abstract for Lynn Spigel’s keynote at “Cultural Distinctions Remediated: Beyond the High, the Low, and the Middle” (Leibniz University of Hannover, 15-17 December 2011):

Designer TV: Television and the Taste for Modernism in Mid-Century America

Lynn Spigel (Screen Cultures/Communication, Northwestern University)

This talk explores the history of television, modern design, and taste cultures in mid-century America. Television’s rise in mid-century America coincided with the boom in mid-century modern design, and the widespread idea among designers that “good design” (if made affordable to average consumers) could elevate American tastes.  In the first period of television’s commercial rise TV was a virtual showroom for new trends in modern design, from graphic design to set design to furniture design to package design for products advertised on TV. Numerous leaders in graphic and industrial design  (from Saul Bass to Ben Shahn to Charles and Ray Eames to Ronald Searle) all worked for the networks and helped to introduce TV audiences to these new forms of mid-century modernism. More than just a visual style, the aesthetics of modern design on television had broad industrial, national, political, and social dimensions. Television’s modern design aesthetic was integral to how mid-century publics would literally see the world and their place in it. At least in the view of some of the loftier marketers and designers for television, modern design would ultimately democratize taste, elevate the ‘masses,’ invigorate consumption, and re-design America itself as the leader of the modern world.  Yet not all people shared the enthusiasm for avant-gardism on television or in design, and some viewers and industry workers protested the use of a mass medium for visual styles that they associated with the intellectual, “highbrow,” and (in some people’s minds) “communist” goals of democracy through design. This talk considers those broader concerns and explores how American tastes (and distastes) for modern art and design relate to the history of television as an aesthetic and cultural form.

Shane Denson, “Media Crisis, Serial Chains, and the Mediation of Change”

Back in June, I posted a screencast video of “Frame, Sequence, Medium: Comics in Plurimedial and Transnational Perspective,” a presentation I gave at the German Association for American Studies 2011 annual conference in Regensburg. This got me thinking about making screencast versions of other talks I’ve given. Here is one for a talk entitled “Media Crisis, Serial Chains, and the Mediation of Change: Frankenstein on Film,” which I gave at the American Studies Association annual conference in San Antonio, Texas on November 19, 2010.

Multistable Frames

Stephanie Hoppeler, Lukas Etter, and Gabriele Rippl (whose research project “Seriality and Intermediality in Graphic Novels” is associated with the DFG Research Unit “Popular Seriality–Aesthetics and Praxis”) have put together a workshop titled “Interdisciplinary Methodology: The Case of Comics Studies,” which will take place on October 14-15, 2011 in Bern. In the organizers’ own words:

“Our motivation for this event is to reduce what we see as a stark discrepancy between the popularity of Comics Studies on the one hand and the virtual lack of encompassing methodological reflection on the other.

We have planned one keynote speech for each of the two days: Dr. Thierry Groensteeen (freelance lecturer and curator; founder of www.citebd.org) will hold an introductory speech on Friday 14 October, and Dr. Roger Sabin (lecturer at Central St. Martins University of the Arts, London) will give a paper on Saturday 15 October. Each speech shall be followed by several thematic panels, in which researchers will present their papers and thereby introduce a broader discussion.

[Papers have been chosen that] include or stimulate reflection on the methodological issues Comics Studies and Intermediality Studies raise, as well as on possibilities to tackle these issues.”

One of those papers will be presented by yours truly. The paper develops the phenomenological approach to comics that was implicit in my paper at the DGfA conference this year in Regensburg, “Frame, Sequence, Medium: Comics in Plurimedial and Transnational Perspective” (screencast video here, in case you missed it). In particular, my talk in Bern will expand on the notion of the “multistable frame,” which I introduced as a way of talking about comics and their emergent serialities in the earlier paper. Here is the abstract for my presentation in Bern:

Multistable Frames: Notes Towards a (Post-)Phenomenological Approach to Comics

Shane Denson

“In the available accounts of the theories and methods of popular culture studies, phenomenology is conspicuously absent” (Carroll, Tafoya, and Nagel 1)—thus observe the editors of a volume meant to rectify that situation, published in the year 2000. But over a decade later their statement remains largely true. In the meantime, popular culture itself has changed, as have the studies devoted to it: new theories and methods have emerged, and different phenomena have come into view. Developments in and around comics and graphic novels are exemplary: comics themselves have been transformed through contact with digital media, their social status revised largely through the graphic novel, and they have come to exert an unprecedented influence on mainstream cinema and television. Today, comics cannot be ignored, neither in the broad field of popular culture nor in the more specialized realms of academic study: increasingly, comics are being researched with a great variety of methods by literary scholars, historians of art and culture, media theorists, and even philosophers. Looking back from this vantage point, we may find the absence of phenomenology among fin-de-millennium approaches to popular culture less surprising than the conspicuous absence of comics in a volume dedicated to Phenomenological Approaches to Popular Culture. Phenomenology and comics, or so it would seem, pass like ships in the night—and this despite the fact that the insights of some of the seminal works on comics, such as Will Eisner’s Comics and Sequential Art and Scott McCloud’s Understanding Comics, were arrived at through methods and means of looking at comics that were implicitly phenomenological in nature. It remains, then, to make these methods explicit, and to transform phenomenological insights into a genuine methodology available for the study of comics. As a first step towards this goal, I propose rethinking Eisner’s and McCloud’s classic contributions through the lens of categories and concepts developed by American philosopher Don Ihde for the phenomenological study of “mediating technologies.” Adapted to the medium of comics, and applied specifically to the central figure of the frame that, in various forms (e.g. panels, speech balloons, pages as meta-panels), dominates Eisner’s and McCloud’s analyses of comics as a sequential art, Ihde’s phenomenological categories lend greater depth to our understanding of comics as an experiential domain, throwing phenomena like the achievement of “closure” (as McCloud puts it) between panels into sharper relief, but at the same time revealing the requisite negotiations between and amongst frames and the internal and external spaces they define as a highly complex process. The apparently simple act of reading comics, that is, is revealed as a highly complex process, one involving a non-linear dynamics that can be traced back to the recursive nestings and reversibilities of frames as phenomenal objects. Ultimately, the multistability of comics’ framings, as revealed in a phenomenological analysis, points towards the logic of flickering oscillations that Derrida has exposed under the rubric of the parergon, and hence to a postphenomenological approach that destabilizes any categorical difference between subjects (or readers) and objects (or comics). Nevertheless, a phenomenological methodology may prove to be the only route to understanding the irreducible experiential entanglements involved in our transactions with comics as a medium of the multistable frame.

Carroll, Michael T., Eddie Tafoya, and Chris Nagel. “Introduction: Being and Being Entertained: Phenomenology and the Study of Popular Culture.” Phenomenological Approaches to Popular Culture. Eds. Michael T. Carroll and Eddie Tafoya. Bowling Green: Bowling Green State University Popular Press, 2000. 1-18.
Derrida, Jacques. The Truth in Painting. Trans. by Geoff Bennington and Ian McLeod. Chicago: U of Chicago P, 1987.
Eisner, Will. Comics and Sequential Art. Rev. ed. New York: Norton, 2008.
Ihde, Don. Technics and Praxis. Dordrecht: Reidel, 1979.
_____. Technology and the Lifeworld: From Garden to Earth. Bloomington: Indiana UP, 1990.
McCloud, Scott. Understanding Comics: The Invisible Art. New York: HarperPerennial, 1993.

Florian Groß über 30 Rock: Vortrag in Regensburg

Auch Florian Gr0ß hält einen Vortrag auf der DGfA-Jahrestagung in Regensburg. Hier ist sein Abstract:

A Kinder, Gentler Americanization?: Transnational Cool and 30 Rock

International audiences often consume U.S. television series with surprising effects, as Ien Ang has shown with respect to the subversive global reception of Dallas and audiences’ critical take on the show’s celebration of capitalism. Yet, many recent television series seem to be aware of this subversiveness and deliver it already built-in. Especially genre-bending and style-conscious shows of the high profile Quality TV-variety routinely feature non-conformist characters and voice criticism of global corporate capitalism.

I want to trace this phenomenon through a case study of the television series 30 Rock, a metafictional NBC-comedy about the production of a live-action NBC show. The show mocks, criticizes and debunks corporate America and the global impact of U.S. media while at the same time being an international commodity itself. As such, it perpetuates a development that McGuigan has called “cool capitalism,” whose major aspect “is the incorporation of disaffection into capitalism itself.”

By focusing on 30 Rock’s construction of a particular audience defined by taste rather than nationality, I want to read its mocking representation of U.S. capitalism as a contemporary inflection of Americanization connected more to processes of heterogeneity than a homogenizing ‘Coca-Colonization.’ 30 Rock may never be a global phenomenon on a large scale like Dallas. Still, its international impact shows how contemporary ‘narrowcasting,’ through which certain groups of viewers rather than large masses are addressed, can become a transnational phenomenon. The imagined global community of shows like 30 Rock consists of active and subversive viewers who see themselves as parts of a subculture critical of globalized U.S. capitalism—and nevertheless consume a product tailored to their tastes by a culture industry that imagines a strikingly similar group. I want to argue that this paradox can only be resolved if we find a cultural analysis that mediates between the hope that audiences are critical subversives and the fear that they are passive ‘cultural dupes,’ and comes up with a third way of analyzing consumer capitalism.

“Frame, Sequence, Medium”: Vortrag in Regensburg

Auf der Jahrestagung der Deutsche Gesellschaft für Amerikastudien in Regensburg wird Shane Denson einen Vortrag über Comics am 18.06.2011 halten. (UPDATE: Mittlerweile ist eine Video-Version des ganzen Vortrags auch online: hier.) Hier das Abstract:

Frame, Sequence, Medium: Comics in Plurimedial and Transnational Perspective

Shane Denson

In this paper, I argue that careful attention to some of the basic formal properties of comics calls not only for comparisons with analogous properties of other media, but for appreciation of the fact that comics themselves exhibit a strong tendency towards imbrication in robustly “plurimedial” contexts, such that comics as a medium must be seen as a nodal unit in larger, non-reducible networks of mediation. Setting out from a rather formalistic consideration of comics’ techniques of visual and narrative framing and sequencing, and drawing on observations made by Derrida and others, I identify a set of crucial liminalities and reversible oppositions—e.g. between the inside and outside of framed panels, between the temporal and spatial orderings of sequences—that are centrally at work in, and perhaps even partially constitutive of, the medium of comics. At the limit, this formal-phenomenological investigation suggests that liminality or marginality pertains not only to the “internal” relations or constitution of the medium, but that it is also a basic fact of comics’ “external” relations to other media. Above all the serial forms typical of comics’ narration witness the medium positioned in an emphatically plurimedial field, where boundaries are continually negotiated, annexes claimed, and permeable borders policed. The figures that populate comics series, in particular, move between diegetically closed narrative worlds, the integrity and continuity of which is often highly strained, and open multiverses that encompass not only alternative realities within the medium of comics but also alternative existences in other media as well. Attention to the way that serially and plurimedially instantiated figures (such as Batman and Superman, but also Frankenstein or Tarzan) negotiate the relations between diegetically open and closed serialities promises, finally, to shed media-theoretical light on the social question of the dynamics of comics’ transnational reception—which involves superheroes and other comic figures in both global and local contexts, in internationally standardized forms and national or regional adaptations. In a different context, Benedict Anderson has identified a competition between “bound” and “unbound” serialities at work in the modern constitution of nations as “imagined communities”—a competition, that is, between the totalizing closure of a territory and numbering of its occupants as effected by a national census, as opposed to the categorically open and ongoing iterability and reproducibility of events as modeled in the media of newspapers and photography. Refocusing Anderson’s perspective onto comics’ serial and plurimedial negotiations of “bound” and “unbound” formations—understood in relation to the marginalities and reversible boundaries that mark the frames, sequences, and media of popular culture—I aim to link comics’ plurimedial relations and their transnational imaginings through seriality as a locus of ambiguous intersection and border-crossing.