Tag: Netflix

“The Right to Speed-Watch (or, When Netflix Discovered its Blind Users)” — Neta Alexander at Digital Aesthetics Workshop, April 18, 2023

Please join us for our next Digital Aesthetics Workshop event with Neta Alexander, who will deliver “The Right to Speed-Watch (or, When Netflix Discovered its Blind Users).” The meeting will take place April 18th from 5-7pm in the Stanford Humanities Center Board Room, as usual. Below find a description of the talk, a bio for Neta, and a poster for lightweight distribution. Looking forward to seeing you there!

Zoom registration for those unable to attend in person: https://tinyurl.com/2yc6eshy

Description:
Speed-watching, an understudied-yet-ubiquitous spectatorial mode, is often described by users as a productivity tool that can help them become digital “super-users.” This talk situates this emerging mode of spectatorship within longer histories of media consumption, connecting it to both efficiency and disability activism. Using Netflix as a case study, I focus on the recent public debate surrounding its failed attempt to add a playback speed feature to its streaming platform. World-renowned filmmakers pushed Netflix to shelve this idea when it was first introduced in 2018, claiming their films were not intended to be watched twice as fast. Yet, citing “requests from deaf and blind subscribers,” Netflix decided to add this feature to its interface in August 2020, when millions were sheltering-in-place due to the pandemic. This presentation asks what led to this decision, and what can the marketing discourse surrounding it teach us about how corporations monetize “accessibility.” Theorizing the difference between “time-shifting” and “time-hacking”, I argue that speed-watching is a mode of survival enabling different users to advance a wide range of goals: media literacy, the thrill of speed, and avoiding a mortifying fear of boredom.

Bio:
Neta Alexander is an Assistant Professor of Film and Media at Colgate University, NY and an Assistant Editor of the Journal of Cinema and Media Studies (JCMS). Her articles have appeared in Journal of Visual Culture, Cinema Journal, Cinergie, Film Quarterly, Media Fields Journal, and Flow Journal, among other publications. Her first book, Failure (co-authored with Arjun Appadurai; Polity, 2020) studies how Silicon Valley and Wall Street monetize failure and forgetfulness.

Dominik Maeder, “Serial Interfaces: Publishing and Programming Television on Digital Platforms” #SCMS15

giphy-netflix

Here is the abstract for Dominik Maeder’s paper on the panel “Digital Seriality” at the 2015 SCMS conference in Montréal:

Serial Interfaces: Publishing and Programming Television on Digital Platforms

Dominik Maeder (University of Siegen)

Digital streaming platforms such as Netflix, Hulu, and Watchever are frequently dubbed “the future of television” due to their technical features of increased selectability, flexibility, and user-centred generation of programming flows. Few scholars, however, have actually analyzed and theorized the aesthetic forms through which these platforms arrange and organize their “content” or the operations that the websites’ interfaces enable with respect to well-established accounts of television programming.

In this paper I shall argue that digital streaming platforms not only host and influence the production processes and aesthetic forms of television series, but that these platforms themselves perform a specific kind of spatio-temporal seriality on the level of their interfaces. This seriality of interfaces can be described, following Manovich (2001), as a conceptual form that is located between narrative and database logics and that permits databases themselves to appear as potential narratives. In so far as the arrangement of content in digital platforms is also a screening of meta-data (cf. Chamberlain 2011), we may more specifically locate the interfaces’ seriality as a result of the automated observation and algorithmic organization of media consumption (cf. Adelmann 2012). This algorithmic automatization, as will be demonstrated with regard to Netflix’s House of Cards, lends itself to a phantasm of the non-human production of the “new” and thereby closely connects to a very modernistic conception of industrial seriality.

Bibliography:

Adelmann, Ralf. “‘There is no correct way to use the system.’ Das doppelte Subjekt in Datenbanklogiken.” Sortieren, Sammeln, Suchen, Spielen. Die Datenbank als mediale Praxis. Eds. Stefan Böhme, Rolf F. Nohr, and Serjoscha Wiemer. Münster: LIT, 2012. 253-268.

Chamberlain, Daniel. “Scripted Spaces: Television Interfaces and the Non-Places of Asynchronous Entertainment.” Television as Digital Media. Eds. James Bennett and Niki Strange. Durham and London: Duke University Press, 2011. 230-254.

Manovich, Lev. The Language of New Media. Cambridge: MIT, 2001.

 

Author Bio:

Dominik Maeder (M.A.) is a research assistant in Media Studies at the University of Siegen (Germany). He is writing a PhD thesis on Televisual Governmentality and has published several papers on the aesthetics of TV series, reality TV, and transmedia television.